Introduction

According to the State Audit Policy 2023-2027, the State Audit Commission emphasizes transparency and public relations through promoting public access, participation, and rapid information dissemination. Hence, the new Auditor General, Mr. Monthien Charoenpol, envisions establishing the Press Secretary and Spokesman team at both headquarters and regional audit offices. This new approach of SAO Thailand aligns with INTOSAI P-12 principles and draws from the best practices of several SAIs like SAO Hungary and TCU Brazil.

State Audit Policy 2023-2027; the key directives include: Public Access to Reports: Encouraging public participation and access to audit reports. And Information and News Services**: Developing systems for rapid information dissemination to ensure transparency and accountability.

Concept of the Mr. Monthien Charoenpol, the new Auditor General, focuses on:
- Building skilled, ethical personnel with digital knowledge and public-spirited.
- Transforming SAO into an innovative, credible audit organization recognized globally.
- Fostering a culture of integrity and public service.

Likewise, SAO’s media approach aligns with INTOSAI P-12 principles, which emphasize:
- Transparency: Clear and accessible communication of audit findings.
- Accountability: Upholding ethical standards and public trust.
- Stakeholder Engagement: Active participation and feedback from stakeholders.

Best Practices from Other SAIs

SAO Thailand learns from best practices from several SAIs as follows.
- SAO Hungary: Increased engagement through the SAO News Portal.
- TCU Brazil: Developed executive summaries, media-friendly synthesis sheets, and organized stakeholder engagement activities.
- OAG New Zealand: Comprehensive media strategies for wide reach.
- GAO US: Robust media relations system with regular briefings and active social media.

Establishing Press Secretary of SAO Thailand

Led by Deputy Auditor General Mr. Sutthipong Boonniti, the Press Secretary and spokesperson team, both at headquarters and regional offices, manage communication and public relations. Supported by International Public Relation and Communication Office of SAO Thailand, the Press Secretary (PS) has responsibilities include:
- Coordinating monthly press briefings.
- Ensuring accurate and timely dissemination of audit findings.
- Addressing media inquiries and clarifying audit reports.

How to Run the Press Secretary
- Confidentiality Protocols: Implement strict protocols during media engagements.
- Digital Presence: Maintain an updated website and active social media platforms.
- Training: Provide ongoing training in digital literacy, communication skills, and media engagement.
- Engagement: Conduct workshops and seminars for journalists and stakeholders.

Expected Output and Outcome

Expected Output:
- Clear and accurate annual and interim audit reports.
- Increased number of published articles and media coverage.
- Active engagement with journalists and stakeholders.

Expected Outcome:

- Enhanced transparency and public trust in the SAO.
- Greater public participation and awareness of audit processes and findings.
- Strengthened reputation and credibility of the SAO, both nationally and internationally.
By adhering to these strategies, SAO Thailand ensures effective communication, bolstering public confidence and engagement in the audit process.

Content by
Dr. Sutthi Suntharanurak
Director of InternationalAffairs Office
Acting the State Audit Advisor
The 2nd Deputy Press Secretary